We love the spooky season. We also love comics. When we found out our friend David Dastmalchian was releasing a third volume of his Count Crowley series, we were very excited. With its central character, [name] (aka Count Crowley) having a very distinct look with face paint and wild hair, we had the idea to make an Instagram AR filter that would turn anyone into Crowley.
Every March, some of the best minds in tech, film and music meetup in Austin to share ideas, see what’s new in tech, and to get a new tote bag for the collection. Being an Austin/Seattle-based company, we wanted to showcase some recent projects, but, more importantly, we wanted to bring our Seattle Space-Time Adventure Tour to Austin for a live event experience.
We were excited when our client on the Dell Cybersecurity VR project re-engaged with us for Dell Cybersecurity Awareness Month. The request was for us to ideate on how to use a technology like Augmented Reality to bring the core tenants of their cybersecurity story to life. The direction was , in their words, “something interactive, like an e-book on steroids.”
This VR project for Dell included a few firsts for Fair Worlds, including using Unreal Engine’s MetaHuman “actors” and utilizing Meta’s Mixed Reality mode.
One of our favorite video specialists, Wylie Earnhart, made a complex video with new imagery for our SXSW event in a couple of hours rather than days because he leveraged AI. This is just the start of how we're going to be able to harness these new tools in our workflow.
Companies are using VR and AR in different ways, but often these efforts are scattered and duplicate each other. This post talks about the problems caused by this uncoordinated approach and suggests ways to bring everything together to save time, money, and create better experiences.
Going to Augmented Enterprise Summit? Or any other immersive reality tradeshow? It's nice to have a plan on questions you could ask your tradeshow strangers when you're standing in line for the show floor buffet!
Do you know that 57% of users are more likely to make a purchase from brands offering Augmented Reality (AR) experiences? Or that the AR market is set to surpass a staggering $50 billion by 2024? As we step deeper into the digital era, AR isn't just a fleeting trend; it's becoming a staple in industries ranging from retail and gaming to healthcare and automotive.
Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) are proven ways to streamline and shorten the B2B sales cycle. And it's not just speculation—studies and statistics are backing up these claims.
The 'full journey' concept emphasizes an evolution - a journey that begins modestly but progressively adopts sophisticated technologies. Instead of making leaps, businesses embark on a continuous path, each step acting as a foundation for the next.
Check out a 3D customizer we created for POOLCORP as a proof of concept. This web-based tool lets users customize an outdoor kitchen.
Is an Augmented Reality experience right for your product / market? We developed a framework. [Worksheet]
The world of immersive reality is constantly evolving, with new and exciting developments happening all the time. Here are some of the most exciting developments that are happening right now.
After 2+ years of internal development and R&D we’re proud to release an Early Access version of Space-Time Adventure Tours to the world (specifically the Seattle area).
This August, the whole Fair Worlds team convened in Seattle to get together as a group for the first time in our five year history. The main goal was to test our upcoming location based AR app, Space-Time Adventure Tours in person. Sound Artist and Accessibility Advocate Andy Slater gives this recap of the week, and talks about our work in accessibility in XR and location based immersive experiences.
Last night Meta unveiled it's Super Bowl ad to the masses and had a massive failure to launch on it's after party stream with the Foo Fighters. These are our takeaways from the "Big Game."
The Metaverse hype train (monorail) is here. You probably can't escape it in your news feed, and might be confused as to what it all means. We weed through the hype and posturing with the help of my favorite Simpsons episode of all time.
The Fair Worlds team weighs in on the recent revival of Tender Claws The Tempest and has thoughts on the power and potential of multiuser XR experiences.
We at Fair Worlds are excited about what's coming with Unreal Engine's Metahumans, and a quick look back at how we got here.
A little late to the funeral, we add our eulogy of the Google Cardboard to the fray. We then look forward to what's next for affordable, mass consumer XR.
We bid a fond farewell to the Ritz location of the Alamo Drafthouse
Working out in an ethereal space plane (from the comfort of your own home)
A brief look at what LiDAR is and why we're excited about it
A discussion between filmmakers and interactive developers
The last days of Google Poly are upon us
Google is removing their Google Expeditions app in June of 2021
A taste of the Unity For Humanity 2020 Summit with a focus on storytelling in XR
I miss going to the movies. It’s been 163 days since I was in a theater. 163 days…..That is the longest I’ve gone in my entire life without seeing a movie in a theater.
To date, the history of “Smart” or AR Glasses has had two modes — excitement and disappointment.
RIP, Oculus Go. We’ll miss you. Sort of.
Leading off with what got us the most excited: Apple’s new features to their AirPods.
I've got this [...physical object...]. Now, how can I bring it to an audience in [...new immersive medium...]?!
You've probably heard “AR” in the news. But what the heck is AR and why should I care?