Revolutionizing Consumer Choice with 3D Customizers: Personalize Your Perfect Outdoor Grill

Erik Horn

July 27, 2023

When making a large purchase decision with many different variables, it is important to be able to accurately visualize what you’re buying - a 3D customizer is a way to make the process easy, clear, and, most importantly, fun.

If you’ve been in the market for a new car in the last 5 years, you have most likely played with a web configurator. Changing the color of the car, the seats, and adding and subtracting features makes the experience similar to modifying a video game character. That’s a 3D customizer on the web.

At Fair Worlds, we’ve been creating 3D experiences for clients for years, starting with video renders and now in AR/VR. We recently worked with NPT on a prototype for a 3D customizer for a new outdoor grill.  Play with it for yourself here.

We think that it does a great job of illustrating the power of seeing different combinations from every angle, not just a preset view. If you have a product with a lot of choice and customization, please reach out - we’d love to help you on your 3D journey. A customizer could just be the beginning, and lay the groundwork for AR visualization in the real world, or a more immersive VR or projection-based experience for the showroom of the future.