H-E-B | Virtual Setroom

August 10, 2021
Client:
H-E-B
Link:
Services Rendered:
AR/VR Production, Branding, UX
Team:
Brielle Haas, Alaina Nguyen, Kajal
Bridges, Rowan Petersen, Hendrix Correa, Jayne
Allman, Patrik Hess, Hira Turner, Malachi Hardin,
AIbrahim Coulson

Merchandising is an art. Sure, merchandisers need all kinds of data to make informed decisions, but at the end of the day what’s most important is seeing how those products look on the shelves. Fair Worlds worked with beloved Texas grocery chain, HEB, to collaborate on ways to create a digital twin of the store environment for productivity increases. Fair Worlds helped take the physical stores into the virtual, by building 3D versions of them and bringing them into the Unity game engine. This allows merchants to visualize products in a virtual environment from their laptops or in virtual reality.

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